Volume 32, Issue 3 (IJIEPR 2021)                   IJIEPR 2021, 32(3): 1-19 | Back to browse issues page

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Rasool F, Koomsap P, Raharisoa E, Qayoom A. A Framework of Product Attributes Analysis for Co-Creation. IJIEPR 2021; 32 (3) :1-19
URL: http://ijiepr.iust.ac.ir/article-1-1224-en.html
1- University of Rome
2- Asian Institute of Technology , pisut@ait.asia
3- Università degli Studi della Campania “Luigi Vanvitelli”
4- Mehran University of Engineering & Technology
Abstract:   (2373 Views)
In the last decade, customers’ active involvement during product development, commonly referred to as co-creation, has emerged as an effective tool to overcome barriers that keep firms from understanding customer needs. Still in its infancy, many co-creation aspects are under-researched; this may present difficulties in aligning firm goals with their co-creators, often leading to project failure. To make the co-creation process more systematic, a framework is presented in this paper that will allow firms to analyse product attributes before engaging in co-creation, concerning firm capabilities and interests and the capabilities and interests of their co-creators. The results of this analysis will help firms to align their goals with the goals of co-creators. Two exploratory case studies were conducted for illustration.
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Type of Study: Research | Subject: Other Related Subject
Received: 2021/03/17 | Accepted: 2021/05/20 | Published: 2021/06/30

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