جلد 32، شماره 3 - ( 6-1400 )                   جلد 32 شماره 3 صفحات 19-1 | برگشت به فهرست نسخه ها


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Rasool F, Koomsap P, Raharisoa E, Qayoom A. A Framework of Product Attributes Analysis for Co-Creation. IJIEPR 2021; 32 (3) :1-19
URL: http://ijiepr.iust.ac.ir/article-1-1224-fa.html
A Framework of Product Attributes Analysis for Co-Creation. نشریه بین المللی مهندسی صنایع و تحقیقات تولید. 1400; 32 (3) :1-19

URL: http://ijiepr.iust.ac.ir/article-1-1224-fa.html


چکیده:   (2358 مشاهده)
In the last decade, customers’ active involvement during product development, commonly referred to as co-creation, has emerged as an effective tool to overcome barriers that keep firms from understanding customer needs. Still in its infancy, many co-creation aspects are under-researched; this may present difficulties in aligning firm goals with their co-creators, often leading to project failure. To make the co-creation process more systematic, a framework is presented in this paper that will allow firms to analyse product attributes before engaging in co-creation, concerning firm capabilities and interests and the capabilities and interests of their co-creators. The results of this analysis will help firms to align their goals with the goals of co-creators. Two exploratory case studies were conducted for illustration.
     
نوع مطالعه: پژوهشي | موضوع مقاله: و موضوعات مربوط
دریافت: 1399/12/27 | پذیرش: 1400/2/30 | انتشار: 1400/4/9

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