جلد 34، شماره 4 - ( 10-1402 )                   جلد 34 شماره 4 صفحات 18-1 | برگشت به فهرست نسخه ها


XML English Abstract Print


Download citation:
BibTeX | RIS | EndNote | Medlars | ProCite | Reference Manager | RefWorks
Send citation to:

Baratian S, Safaei A S, Goodarzian F. The effect of sustainability on customers’ intention to buy from an online group-buying website. IJIEPR 2023; 34 (4) :1-18
URL: http://ijiepr.iust.ac.ir/article-1-1724-fa.html
The effect of sustainability on customers’ intention to buy from an online group-buying website. نشریه بین المللی مهندسی صنایع و تحقیقات تولید. 1402; 34 (4) :1-18

URL: http://ijiepr.iust.ac.ir/article-1-1724-fa.html


چکیده:   (668 مشاهده)
Online group buying emerged as one of the most successful online business models. Online group buying refers to the online buying community's purchase of products and services significantly reduced from the regular retail price. According to previous studies, many factors can affect purchase intention on such a platform. This study developed a model that explains the factors influencing purchase intention in an online group buying website, it also proposed a model to study online group buying sustainability from the customer perspective. It considers the impact of sustainability dimensions, customer satisfaction, and website quality on customers' intention to buy. This study examines three dimensions of social, economic, and environmental factors on customers' intention to buy from online group buying websites for the first time. This study also addressed the related relationship between the sustainability dimensions in such a platform. The results show that each social, economic, and environmental dimension positively affects customer satisfaction. Moreover, the sustainability dimensions positively influence the purchase intention, while the environmental dimension has less impact, and the studied online group buying customers pay less attention to it, also, the satisfaction and quality of the website affect the purchase intention.
     
نوع مطالعه: پژوهشي | موضوع مقاله: فرایند اطلاعاتی و مهندسی
دریافت: 1401/12/5 | پذیرش: 1402/8/23 | انتشار: 1402/9/18

ارسال نظر درباره این مقاله : نام کاربری یا پست الکترونیک شما:
CAPTCHA

بازنشر اطلاعات
Creative Commons License این مقاله تحت شرایط Creative Commons Attribution-NonCommercial 4.0 International License قابل بازنشر است.

کلیه حقوق این وب سایت متعلق به نشریه بین المللی مهندسی صنایع و تحقیقات تولید می باشد.

طراحی و برنامه نویسی : یکتاوب افزار شرق

© 2024 CC BY-NC 4.0 | International Journal of Industrial Engineering & Production Research

Designed & Developed by : Yektaweb