1. School of Management Technology, Suranaree University of Technology, Nakhon Ratchasima, Thailand. Suvittawat.adisak@gmail.com , Suvittawat.adisak@gmail.com
Abstract: (1780 Views)
Floating markets are not only a unique type of market but also sustainable tourist attractions. The literature focuses on both of floating market Covid-19 preventive measures and tourist’ satisfaction dimensions. The study is using quantitative research by concentrated on the tourist’s satisfaction of an anonymous Floating Market in Nakhon Pathom province. The research concentrated on the floating market Covid-19 preventive measures and the tourists’ satisfaction. The visitors certainly got great enjoyment from the floating market and this resulted in overall good experience for them better than most of them expected. The most important of Covid-19 preventive measures factors for the tourists were the provide clear entry, exit routes and screening point, merchants and customers always wear masks and provide hand washing points. The tourism component clearly overshadowed the destination shopping experience. The close proximity of the market to Bangkok contributes to the success of this market and the perceived satisfaction of the tourists
Type of Study:
Research |
Subject:
Productivity Improvement Received: 2022/09/19 | Accepted: 2022/10/3 | Published: 2022/12/18