Factors to Develop Trust in the Quality of Cosmetics Product in Malaysia

MOHD ASRI , NURUL ATIKAH; ANOR SALIM , FARAH AKMAR

doi:10.22068/ijiepr.33.3.4

Volume 33, Issue 3 (IJIEPR 2022) IJIEPR 2022, 33(3): 1-14 | Back to browse issues page

‎ 10.22068/ijiepr.33.3.4

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MOHD ASRI N A, ANOR SALIM F A. Factors to Develop Trust in the Quality of Cosmetics Product in Malaysia. IJIEPR 2022; 33 (3) :1-14
URL: http://ijiepr.iust.ac.ir/article-1-1491-en.html

Factors to Develop Trust in the Quality of Cosmetics Product in Malaysia

NURUL ATIKAH MOHD ASRI

¹, FARAH AKMAR ANOR SALIM²

1- 1Faculty of Business Management and Professional Studies, MANAGEMENT & SCIENCE UNIVERSITY, MALAYSIA , nurulatikahasri93@gmail.com
2- 2Faculty of Business Management and Professional Studies, MANAGEMENT & SCIENCE UNIVERSITY, MALAYSIA

Abstract: (2123 Views)

Previous studies have reported that trust is the main issue that needs to be resolving. (McKnight & Chervany, 2001). Trust proficiently leads people or organizations to acquire maximized benefits and potentially gives an organization a competitive advantage in markets, communities, and hierarchies (Robbins (2016), Semuel & Chandra (2014). The extent of this study revolves around develop consumer trust in the quality of cosmetic product scope. Researchers have shown an increased interest in the cosmetics field as the average annual growth in the last twenty years is 4.5% and the rate of growth presume to continue over 3%. The objectives of this research are to (1) understand factor involves in the process of build consumers’ confidence and trust virtually in offline and online business, (2) to determine the prominent information need to be an underline in marketing strategy, and (3) to understand how trust can affect consumer preference on cosmetics product. This study underlined cosmetic price, cosmetic brand name, and cosmetic country of origin are the prominent information that needs to underline in marketing strategy. Important issues were addressed and recommendations were made for prospect research.

Keywords: Cosmetics, Trust, Quality, Brand

Full-Text [PDF 420 kb] (1462 Downloads)

Type of Study: Research | Subject: Optimization Techniques
Received: 2022/04/20 | Accepted: 2022/06/7 | Published: 2022/09/9