en و موضوعات مربوط Other Related Subject پژوهشي Research <div style="text-align: justify;"><span lang="EN-US" style="font-size:11.0pt"><span style="line-height:107%"><span calibri="" style="font-family:">This paper studied the impact of relationships and past positive experiences on the dimensions of trust (ability, benevolence, integrity) and the influence of these trust dimensions on customer purchase intention. The measurement instrument was developed based on the literature. The study was conducted using a questionnaire completed by two hundred customers of an Indonesian Marketplace in Bandung and its surrounding areas. The data were then processed using Structural Equation Modeling (SEM). The results showed that ability and integrity affect customer purchase intentions, while benevolence does not. Additionally, we found that relationships and positive experiences in the past significantly affect ability and integrity.</span></span></span></div> ,Purchase intention,Marketplace,Structural Equation Model,Trustworthiness,Virtual organization 135 144 http://ijiepr.iust.ac.ir/browse.php?a_code=A-10-3083-2&slc_lang=en&sid=1 Dwi Kurniawan dwi_kurniawan@itenas.ac.id 1800319475328460013065 1800319475328460013065 Yes Institut Teknologi Nasional Bandung Sabila Rafa Budiyanto sabilarafa@mhs.itenas.ac.id 1800319475328460013066 1800319475328460013066 No Institut Teknologi Nasional Bandung