Search published articles


Showing 3 results for Smes
Outsourcing Marketing Plans for Small and Medium Enterprises using Knowledge Sharing Process Case study: Tehran Wood and Furniture Companies
Yaser Hosseini, Hamed Fazlollahtabar, Minoo Talebi Ashoori,
Volume 32, Issue 2 (6-2021)
Abstract
This study proposes an outsourcing mechanism for marketing plans in small and medium-sized enterprises (SMEs) using knowledge sharing.  SMEs may not be able to establish a marketing department due to operational expenditures. Therefore, organizing a marketing agency to handle marketing concerns of SMEs is significant. First, SMEs are clustered regarding their activity area, products, services, and etc. Then, for SMEs in a same cluster, the marketing agency should collect the required information to process marketing actions. The challenge is how to gather and deposit information in common among SMEs in a cluster. Knowledge sharing is one of the stages of knowledge management helping to distribute information among elements of a system. Thus, the process of knowledge sharing is investigated in outsourcing marketing activities. Accordingly, a questionnaire was prepared based on research hypotheses. After confirmation of validity and reliability, the questionnaire was given to managers and employees of furniture companies in Tehran province, Iran. The collected questionnaires were analyzed using SPSS software version 24.0.  According to the statistical sample of the research, descriptive statistics, and inferential statistics were analyzed. Descriptive statistics were used to describe the demographic characteristics of respondents. The inferential statistics, Kolmogorov-Smirnov test was used first for the test of normality of data. Considering normality of the data, T-student test was used to obtain the relationship between variables. Finally, the results of the research showed that there is a positive and significant relationship between outsourcing marketing in SMEs using knowledge sharing. Therefore, it is suggested that SMEs pay particular attention to outsourcing their marketing activities using knowledge sharing.
Digital Transformation Framework for SMEs: Study of Consumer Goods Wholesale in Indonesia
Hasbullah Hasbullah, Zulfa Fitri Ikatrinasari, Humiras Hardi Purba,
Volume 35, Issue 4 (12-2024)
Abstract
SMEs (Small and Medium Enterprises) play a vital role in developing countries like Indonesia, contributing 12.85% to the GDP. However, Indonesia ranks low in the Global Index of Digital Entrepreneurship Systems by the Asian Development Bank. A study in  Bekasi regency found that nearly 100% of SMEs still rely on conventional systems, facing common issues like low stock accuracy and lack of transparency. While software solutions exist, they often fail to address the real issues SMEs face in the real world. This research aims to create a digital transformation framework tailored to the real issues of SMEs, confirmed by stakeholders. This study used exploratory mixed methods, identifying seven steps for digital transformation: defining customer needs, identifying gaps, setting goals, selecting technology, addressing current problems, planning and financing, and evaluation. These steps cover six dimensions: Customer needs, Processes, Planning and Strategy, Technology, Resources, and Financing. The findings highlight that digital transformation is not just about adopting technology but involves a comprehensive approach grounded in customer needs. This framework offers significant value as a main contribution to academics, practitioners, policymakers, and stakeholders by addressing SMEs’ real-world challenges and ensuring that digital transformation is effective and relevant
 
Integrative Model Investigation of Occupational Safety and Health for MSMEs Using a Macro-Ergonomics Approach and Human Factors Analysis and Classification.
Ahmad Padhil, Hari Purnomo, Hartomo Soewardi, Imam Djati Widodo,
Volume 36, Issue 1 (3-2025)
Abstract
Occupational safety and health (OSH) challenges in the Micro, Small, and Medium Enterprises (MSMEs) sector are serious issues that Warrant significant attention. This study aims at developing an integrative model investigation of Occupational Safety and Health for SMEs that use Job Shop production floors with a macro-ergonomics approach and Human Factors Analysis and Classification System (HFACS) to reduce the number of work accidents in this sector. Firstly, the organizational structure and management system of UMKM Job Shop are analyzed, including work procedures, training, and Occupational Health and Safety (OHS) policies. Then, HFACS is used to identify human factors that contribute to incidents and accidents, including human error, organizational factors, and environmental factors. Finally, the relationship between macroergonomic variables and HACFS variables is tested using the SEM-PLS (Structural Equation Modelling - Partial Least Squares) method. The results show that the resulting model can improve OHS in the MSME sector including key variables including Physical Environment, Good Supervision, Good Organization, Balanced Division of Tasks, Use of Technology that is in accordance with needs and Human resources will reduce the occurrence of Unsafe Action in MSMEs with the Job Shop Layout model
 
Page 1 from 1