Showing 3 results for Brand
Diena Dwidienawati, Deborah Audreylia Kusuma, Herlin Kartini, Jesslyn Johanna Wijaya,
Volume 33, Issue 2 (6-2022)
Abstract
The Coronavirus (Covid-19) has become a threat to the world. The government has implemented various policies to prevent its spread, such as self-isolation, social distancing, etc. The regulation turned out to pose a big threat to many companies, especially in the retail sector. To survive in a pandemic, the company needs to ensure brand loyalty as an important factor in maintaining company stability. This study aims to determine the effect of Corporate Social Responsibility, Service Quality, Customer Satisfaction on Brand Loyalty, and the effect of Service Quality on Customer Satisfaction in coffee shop brands from the US. The method used is descriptive quantitative with 100 respondents from Greater Jakarta. The findings show that Corporate Social Responsibility and Service Quality do not directly influence Brand Loyalty, while Customer Satisfaction has a positive and significant relationship with Brand Loyalty. Meanwhile, Service Quality affects Customer Satisfaction positively and significantly.
Nurul Atikah Mohd Asri , Farah Akmar Anor Salim ,
Volume 33, Issue 3 (9-2022)
Abstract
Previous studies have reported that trust is the main issue that needs to be resolving. (McKnight & Chervany, 2001). Trust proficiently leads people or organizations to acquire maximized benefits and potentially gives an organization a competitive advantage in markets, communities, and hierarchies (Robbins (2016), Semuel & Chandra (2014). The extent of this study revolves around develop consumer trust in the quality of cosmetic product scope. Researchers have shown an increased interest in the cosmetics field as the average annual growth in the last twenty years is 4.5% and the rate of growth presume to continue over 3%. The objectives of this research are to (1) understand factor involves in the process of build consumers’ confidence and trust virtually in offline and online business, (2) to determine the prominent information need to be an underline in marketing strategy, and (3) to understand how trust can affect consumer preference on cosmetics product. This study underlined cosmetic price, cosmetic brand name, and cosmetic country of origin are the prominent information that needs to underline in marketing strategy. Important issues were addressed and recommendations were made for prospect research.
Ayesha Sharif, Zuraidah Sulaiman, Asim Ali Chaudhry,
Volume 33, Issue 3 (9-2022)
Abstract
Brand loyalty is driven by share, comments, online review, like, and dislike on the social media platform of specific brands. The study empirically assessed with the influence of the dimensions of brand's personality as a moderator on SMBC and brand loyalty among customers’ popular fashion brands. The Aaker Brand Personality Scale used to measure the personality of fashion brands. Online brand personality can exist in the same way as offline brands. This means that social media has brand personalities, and these can influence consumer perceptions in different ways. This research utilized a quantitative approach in which questionnaires was distributed to SMBC users as the research population. The research was performed Structural Equation Modeling using IBM SPSS Statistics 23 software and Smart PLS 3.2.9 to analyze the data. The findings were help brands to make marketing plans to influence any type of unsatisfactory situations.
