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Showing 2 results for Small and Medium Enterprise
Optimistic Implementation of Supply Chain Management in Small & Medium Enterprise: Approach using Grey Relational Analysis (GRA)
Mangesh Phate , Shraddha Toney, Vikas Phate,
Volume 32, Issue 1 (1-2021)
Abstract
Supply chain management (SCM) is very well known efficient and effective managerial tool to check and analyze the performance of any enterprises. In the present work, efforts have taken to analyze and optimize the performance of small & medium enterprise (SME) in Pune region India. For this purpose a SCM based framework is prepared to get the realistic data from the industries through the questionnaire prepared on the basic of literature and the expert opinions. After finalizing the effective framework fitted to the various enterprises, a data in the pointer scale has been collected from the various stakeholders of the enterprises. The grey relational analysis (GRA), a multi-response optimization tool has been effectively used for getting the optimize result which will help the enterprises to plan the strategies for the betterment of the enterprises. Optimum results were implemented in the other enterprises. The responses were measured and compare with the optimum solution. From the responses, it has been observed that there is a significant enhancement in the response level of the other enterprises. Thus the SCM was effectively used for enhancing the performance of the SMEs in the region.      
Outsourcing Marketing Plans for Small and Medium Enterprises using Knowledge Sharing Process Case study: Tehran Wood and Furniture Companies
Yaser Hosseini, Hamed Fazlollahtabar, Minoo Talebi Ashoori,
Volume 32, Issue 2 (6-2021)
Abstract
This study proposes an outsourcing mechanism for marketing plans in small and medium-sized enterprises (SMEs) using knowledge sharing.  SMEs may not be able to establish a marketing department due to operational expenditures. Therefore, organizing a marketing agency to handle marketing concerns of SMEs is significant. First, SMEs are clustered regarding their activity area, products, services, and etc. Then, for SMEs in a same cluster, the marketing agency should collect the required information to process marketing actions. The challenge is how to gather and deposit information in common among SMEs in a cluster. Knowledge sharing is one of the stages of knowledge management helping to distribute information among elements of a system. Thus, the process of knowledge sharing is investigated in outsourcing marketing activities. Accordingly, a questionnaire was prepared based on research hypotheses. After confirmation of validity and reliability, the questionnaire was given to managers and employees of furniture companies in Tehran province, Iran. The collected questionnaires were analyzed using SPSS software version 24.0.  According to the statistical sample of the research, descriptive statistics, and inferential statistics were analyzed. Descriptive statistics were used to describe the demographic characteristics of respondents. The inferential statistics, Kolmogorov-Smirnov test was used first for the test of normality of data. Considering normality of the data, T-student test was used to obtain the relationship between variables. Finally, the results of the research showed that there is a positive and significant relationship between outsourcing marketing in SMEs using knowledge sharing. Therefore, it is suggested that SMEs pay particular attention to outsourcing their marketing activities using knowledge sharing.
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