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Ali Mostafaeipour, Ghasem Ghorbannia Ganji, Hasan Hosseini-Nasab, Ahmad Sadegheih,
Volume 34, Issue 4 (12-2023)

Compared to coal and other fossil fuels, renewable energy (RE) sources emit significantly less carbon dioxide (CO2). In this sense, switching to such sources brings many positive effects to the environment through mitigating climate change, so the terms green energy and clean energy, have been derived from these constructive environmental impacts. Given the utmost importance of RE development, the primary objective of this study was to identify and prioritize the effective RE development strategies in Mazandaran Province, Iran, using different methods, including the Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis, along with other decision-making techniques. Recruiting a team of 11 industrial and academic experts, the strategies to implement in this region were developed in line with the RE development plans. For this purpose, the Multi-Criteria Decision-Making (MCDM) methodologies were utilized within the gray fuzzy environment to manage the existing uncertainties. The Gray-Additive Ratio Assessment System (Gray ARAS) was further applied to rank the main factors at each level. According to the SWOT analysis and the Stepwise Weight Assessment Ratio Analysis (SWARA) outcomes, among the major factors shaping RE development in Mazandaran Province, Iran, the economic criterion, with the final weight of 0.24, was ranked first; and then the geographical and environmental criteria, having the final weights of 0.23 and 0.19, were put in the second and third places, respectively. In this regard, appropriate location, with the final weight of 0.226, was ranked first; and subsequently pollution reduction and energy production costs, receiving the final weights of 0.103 and 0.094, were the second and third sub-criteria, respectively. As a final point, the validation results based on the Gray-Weighted Aggregated Sum Product Assessment (Gray-WASPAS) and ranking obtained through the Gray-ARAS were confirmed.
Dede Rukmayadi, Yayan Saputra, Rifki Muhendra, Zulfa Fitri Ikatrinasari,
Volume 35, Issue 1 (3-2024)

Although the existence of swimming pools is very important for people who need to exercise or just have fun with their families, there are still few studies conducted to explore how to analyze the strategic planning of swimming pool companies in order to grow and develop. For this reason, this research will carry out strategic planning for the company Oasis Pool. The research stage consists of analyzing the internal and external strategies of the Oasis Pool company using the AHP SWOT method. In the second stage, a structural analysis of Oasis Pool's corporate strategy is carried out using the interpretative structural modeling (ISM) method. The results showed that the most appropriate strategy in the development of Oasis Pool's business is a growth strategy. This strategy can be implemented by maximizing fast response services and always maintaining spare parts availability to increase customer satisfaction. Furthermore, the key element of the strategy that will determine the success of Oasis Pool's corporate strategic planning is to maintain fast response to improve service quality. In order to maintain Oasis Pool's business to grow and develop and win the market competition, it is necessary to do the following things such as: design a good work system, active management to make improvements and innovations and keep up with technological developments. The main contribution of this article is to assist swimming pool managers such as Oasis Pool in carrying out effective strategic planning using AHP - SWOT and ISM methods.

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