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Showing 2 results for Product Portfolio

Ramin Sadeghian, Maryam Esmaeili, Maliheh Ebrahimi,
Volume 31, Issue 3 (9-2020)

Todays, the variety of new products will raise the competition between manufacturers. Product portfolio management (PPM) as a suitable tool can influence the customer’s taste and increase the profit of firms. In this paper, the factors of PPM, production planning and a two-player continuous game theory are considered simultaneously. Some constraints are also assumed such as the availability of raw materials and the demand of each product based on some criteria. Two firms have same offered products and compete with each other. The relationships between two producers will be modeled by a non-zero two- player game. A numerical example is presented too. The proposed model is single period that the inventory is equal to zero in the start and finish of period. The objective functions show the profit of products and the constraints are included the utility of products for each customer, the market's share as a function of the probability of customer selection for each section, the type of distribution function for sale quantity, the accessible quantity of the sum of used materials by two producers and etc.
The results shows that demand changing effects on the profit of two players, but effects more on the second player. Also the sale price changing effects on the profit of two players, but effects more on the first player. The obtained data shows that if extra sale price increase the profit of first player will increase while the profit of second player is constant approximately.
Moreza Rasti-Bazroki, Pegah Amini,
Volume 32, Issue 3 (9-2021)

Due to the intensity of competition and economical condition in different countries, a group of manufacturers tried to add new products in their product portfolios in order to gain superiority against their competitors. However, the strategy and the manner of adding the products to the portfolio is one of the biggest challenges in the manufacturing process. As a result, researchers have used a variety of methods to evaluate the alternatives, such as ranking, mathematical optimization and multi criteria decision making. Hybrid methods using multi criteria decision making have gained popularity in recent years. This article uses a novel hybrid strategy using multi criteria decision making in order to find the best alternative. It is concluded that the ‘making’ alternative is superior to joint venturing and buying alternatives using the net outranking flow index.

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