Search published articles


Showing 3 results for Purnomo
Multilevel Association Rules on Customers’ Buying Pattern Based on Sales Transactions: A Study Case in Retail
Melinska Ayu Febrianti, Qurtubi Qurtubi, Roaida Yanti, Hari Purnomo,
Volume 35, Issue 2 (IJIEPR 2024)
Abstract
The retail industry is a vital sector of the world economy and is characterized by fierce competition, tight profit margins, and demanding consumers. Understanding customer buying behavior patterns is essential in devising the best retail strategy to enhance product sales. This research aims to comprehend customer shopping behaviors based on retail sales transactions and formulate the best strategies. By employing multi-level association rules, the dataset is arranged hierarchically into categories, sub-categories, and items. The sales transaction data used comprises 5830 transaction records over a month. The results of this study reveal 24 associations of categories, 49 associations of sub-categories, and 12 associations of product items. Moreover, the proposed marketing strategy offers recommendations including store layout improvement, planogram design, and bundled product offerings. This research addresses the gap in empirical evidence from a previous study and suggests further observation from diverse locations to authenticate the findings, which may yield various outcomes

A Systematic Review of Planogram: Research Gaps and Opportunities
Rahma Fariza, Melinska Ayu Febrianti, Qurtubi Qurtubi, Hari Purnomo,
Volume 35, Issue 4 (IJIEPR 2024)
Abstract
A business faces challenges in terms of product structuring, design, and space layout; it needs to adapt traditional design management models to scientific developments, like customer shopping behavior data. This article contains a systematic review of planograms and is essential because a similar complete literature review has yet to be found. Therefore, this research is necessary, especially for business actors such as retailers and suppliers. This research aims to analyze studies on shelf-space allocation and store layout and provide advice for future research. This study used the systematic review methodology to incorporate relevant literature, of which 50 articles were later obtained. The review protocol guides a comprehensive and systematic analysis of the articles. This study proposes potential avenues for future research to offer a thorough and precise examination of the impact of shelf-space allocation and store layout. The gaps in previous studies are opportunities to create more complex and comprehensive research results on similar topics. This article added scientific value by presenting an exhaustive literature review, and it can fill the theoretical gap by completing the previous literature review.

Integrative Model Investigation of Occupational Safety and Health for MSMEs Using a Macro-Ergonomics Approach and Human Factors Analysis and Classification.
Ahmad Padhil, Hari Purnomo, Hartomo Soewardi, Imam Djati Widodo,
Volume 36, Issue 1 (IJIEPR 2025)
Abstract
Occupational safety and health (OSH) challenges in the Micro, Small, and Medium Enterprises (MSMEs) sector are serious issues that Warrant significant attention. This study aims at developing an integrative model investigation of Occupational Safety and Health for SMEs that use Job Shop production floors with a macro-ergonomics approach and Human Factors Analysis and Classification System (HFACS) to reduce the number of work accidents in this sector. Firstly, the organizational structure and management system of UMKM Job Shop are analyzed, including work procedures, training, and Occupational Health and Safety (OHS) policies. Then, HFACS is used to identify human factors that contribute to incidents and accidents, including human error, organizational factors, and environmental factors. Finally, the relationship between macroergonomic variables and HACFS variables is tested using the SEM-PLS (Structural Equation Modelling - Partial Least Squares) method. The results show that the resulting model can improve OHS in the MSME sector including key variables including Physical Environment, Good Supervision, Good Organization, Balanced Division of Tasks, Use of Technology that is in accordance with needs and Human resources will reduce the occurrence of Unsafe Action in MSMEs with the Job Shop Layout model
 
Page 1 from 1