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Nurul Atikah Mohd Asri , Farah Akmar Anor Salim ,
Volume 33, Issue 3 (9-2022)

Previous studies have reported that trust is the main issue that needs to be resolving. (McKnight & Chervany, 2001). Trust proficiently leads people or organizations to acquire maximized benefits and potentially gives an organization a competitive advantage in markets, communities, and hierarchies (Robbins (2016), Semuel & Chandra (2014). The extent of this study revolves around develop consumer trust in the quality of cosmetic product scope.  Researchers have shown an increased interest in the cosmetics field as the average annual growth in the last twenty years is 4.5% and the rate of growth presume to continue over 3%.   The objectives of this research are to (1) understand factor involves in the process of build consumers’ confidence and trust virtually in offline and online business, (2) to determine the prominent information need to be an underline in marketing strategy, and (3) to understand how trust can affect consumer preference on cosmetics product. This study underlined cosmetic price, cosmetic brand name, and cosmetic country of origin are the prominent information that needs to underline in marketing strategy. Important issues were addressed and recommendations were made for prospect research.
Samira Baratian, Abdul Sattar Safaei, Fariba Goodarzian,
Volume 34, Issue 4 (12-2023)

Online group buying emerged as one of the most successful online business models. Online group buying refers to the online buying community's purchase of products and services significantly reduced from the regular retail price. According to previous studies, many factors can affect purchase intention on such a platform. This study developed a model that explains the factors influencing purchase intention in an online group buying website, it also proposed a model to study online group buying sustainability from the customer perspective. It considers the impact of sustainability dimensions, customer satisfaction, and website quality on customers' intention to buy. This study examines three dimensions of social, economic, and environmental factors on customers' intention to buy from online group buying websites for the first time. This study also addressed the related relationship between the sustainability dimensions in such a platform. The results show that each social, economic, and environmental dimension positively affects customer satisfaction. Moreover, the sustainability dimensions positively influence the purchase intention, while the environmental dimension has less impact, and the studied online group buying customers pay less attention to it, also, the satisfaction and quality of the website affect the purchase intention.

Che Hafizan Che Hassan, Zainura Zainon Noor, Azmi Aris, Norelyza Hussein, Nur Syamimi Zaidi, Nor Zaiha Arman, Muhammad Azmi,
Volume 35, Issue 1 (3-2024)

Life cycle assessment (LCA) is a valuable tool not only for analyzing the environmental impact of a product but also for assisting in early-stage product development before incurring scaling-up costs. When validating a new process or project, it may be constrained to align with existing regulations or standards. Therefore, combining LCA with other applicable standards is essential to demonstrate the project's feasibility. In this regard, the water quality index (WQI) and Water Exploitation Index (WEI) provide additional information that reflects the overall water quality at a specific location and time. The objective of this study is to utilize the LCA framework in conjunction with the Malaysia WQI and WEI to protect the water quantity and water quality of the river. A negative change in the WQI score indicates that the current effluent from the process is degrading the river's classification, rendering it undesirable and necessitating a reduction in concentration. The findings demonstrate that the method for determining effluent requirements for a water treatment system is straightforward and replicable. Such an approach could be employed, for example, in an environmental impact analysis of a project to verify its viability.

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