international journal of industrial Engineering & Production Research
نشریه بین المللی مهندسی صنایع و تحقیقات تولید
IJIEPR
Engineering & Technology
http://ijiepr.iust.ac.ir
18
agent2
2008-4889
2345-363X
en
jalali
1399
6
1
gregorian
2020
9
1
31
3
online
1
fulltext
en
Two-Player Continuous Game Theory for Product Portfolio Management in a Competitive Manufacturing Market
مدیریت عملیات
Operations Managment
پژوهشي
Research
Todays, the variety of new products will raise the competition between manufacturers. Product portfolio management (PPM) as a suitable tool can influence the customer’s taste and increase the profit of firms. In this paper, the factors of PPM, production planning and a two-player continuous game theory are considered simultaneously. Some constraints are also assumed such as the availability of raw materials and the demand of each product based on some criteria. Two firms have same offered products and compete with each other. The relationships between two producers will be modeled by a non-zero two- player game. A numerical example is presented too. The proposed model is single period that the inventory is equal to zero in the start and finish of period. The objective functions show the profit of products and the constraints are included the utility of products for each customer, the market's share as a function of the probability of customer selection for each section, the type of distribution function for sale quantity, the accessible quantity of the sum of used materials by two producers and etc.<br>
The results shows that demand changing effects on the profit of two players, but effects more on the second player. Also the sale price changing effects on the profit of two players, but effects more on the first player. The obtained data shows that if extra sale price increase the profit of first player will increase while the profit of second player is constant approximately.
Game Theory, Product Portfolio Management (PPM), Bi Objective Programming
387
396
http://ijiepr.iust.ac.ir/browse.php?a_code=A-10-106-3&slc_lang=en&sid=1
Ramin
Sadeghian
ramin_sadeghian@yahoo.com
`180031947532846006055`

180031947532846006055
Yes
Payame Noor University
Maryam
Esmaeili
esmaeili_m@alzahra.ac.ir
`180031947532846006056`

180031947532846006056
No
Alzahra University
Maliheh
Ebrahimi
m_eb_1237@yahoo.com
`180031947532846006057`

180031947532846006057
No
Bu Ali Sina University