Volume 22, Issue 3 (IJIEPR 2011)                   IJIEPR 2011, 22(3): 213-220 | Back to browse issues page

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Pankhania T, Modi V. Factors Influencing Target Market Criteria: A Survey Conducted in Industries at Vitthal Udyognagar in Anand District of Gujarat State, India. IJIEPR 2011; 22 (3) :213-220
URL: http://ijiepr.iust.ac.ir/article-1-325-en.html
Factors Influencing Target Market Criteria: A Survey Conducted in Industries at Vitthal Udyognagar in Anand District of Gujarat State, India
T.B. Pankhania 1, V.K. Modi2
1- Associate Professor,Mechanical Engineering, Birla Vishvakarma Mahavidyalaya,Engineering College, Sardar Patel University, Vallabh Vidyanagar, Anand, Gujarat, India , tbp@sify.com
2- Lecturer, Mechanical Engineering, B. &B. Institute of Technology, Vallabh Vidyanagar, Anand, Gujarat, India
Abstract:   (12991 Views)

  For any organization sound marketing strategy and quality assurance play vital role in the growth of the organization. The price, quality and service, service centers, friendly attitude, Discounts on sales, esthetics, store location and appearance, ease of operations, guarantees and warranties, adopting new ideas, and flexible payments terms were considered to study the perceptions of the respondents. The ultimate aim is to uphold the turnover of the organization and to create good market penetration of the goods produced in highly competitive business world .

Keywords: Price, quality, service, guarantee, warrantee, discounts.
Full-Text [PDF 285 kb]   (4013 Downloads)    
Type of Study: Research | Subject: Other Related Subject
Received: 2011/10/8 | Published: 2011/09/15
Cited by [8] [PDF 109 KB]  (518 Download)
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